A blog is a really important medium for any business. A business can generate a lot of customers through the blog. In case a business firm has a website, which offers some utility to the users, a blog could be extremely beneficial for such business concerns. Analyzing the various advantages of the blogs, with respect to your business, can motivate you to start one.
Advertise your products and services
The main aim of advertisements is to inform people, about the products and services to the existing and potential customers. The blogs help in achieving the objectives in a cost effective manner. In modern world, the television ads and the newspaper ads have become extremely costly. Due to this, the digital marketing has come to existence.
People nowadays, engage more on the computers, laptops, and mobile phones, compared to the newspapers and television sets. It is important to tap them. Blogs facilitate in providing information, about the details and features of the products and services, the business concern is offering.
This process ensures a lot of publicity on the internet platform, in a cost friendly manner. Business concerns can utilize the connections of the existing customers like the friends, peer groups, relatives, etc, in order to develop a larger customer base.
Increase traffic to your website
The blog can help you increase traffic on your website. Such traffic is called leads. Leads are group of identified people, who show interest on the products and services of your website. Leads may or may not result into sales.
If the blog is relevant to the business site and is managed with good content, the percentage of leads being converted into sales will be high. This will have a positive impact on the profits of the business concern.
Ascertain valuable feedback from customers
The blog is a platform, which facilitates a two way communication. The customers can suggest or inform the blogger, about various defects, benefits of the products, which helps the business concern to modify and customize the product, according to the needs of the customer. It is a good way to interact with your customers and satisfy them with your products and services.
It is important to address the disgruntled customers, as the satisfied and happy customers. Providing prompt replies to queries and suggestions of the readers and customers, can improve the image of the business concern.
Educate the customers
The blogs can be used by the business concerns, to educate the customers, about the formation of the company, founders, employees, current status, etc. This information helps in triggering a good brand image, in the minds of the customer.
The blog can also persuade a customer, on how to use a particular product or a service. It is best suited for industries relating to the electronic equipments, medical aids & supplies, etc. Supplying various industry relevant articles, which help in analyzing the status of the business concern, in the market can be useful.
Increase your online visibility
The search engines are very affectionate to the blogs. They present the blogs, over the web pages, when a keyword is being searched. Thus, it is important to create a good blog, in order to tap the potential customers, without spending money on the costly search engine ads.
It is important to note that, the conversion rate of leads in to sales, from a search engine, is just 4%. But, the conversion rate of leads to sales, from the blogs is 35%. Conversion rate suggests the amount of visitors, who convert into profitable customers.
The blogs produces customers, which are more likely to generate sales, than the search engines. Therefore, it would be worthy to invest money on the blogs, than on the ads on the search engines.